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25 Ways Your Business Can Get Ahead on Social Media During the LockDown

Times are tough right now. And though there are a lot of outside stressors that may negatively impact your business in the short-term. With this extra downtime, there are countless opportunities where you can develop some new skills for your business that’ll pay off in the long-run. Other than item #1, which I hold as the absolute top priority, the other listed subjects aren't in any particular order. Many of these items can be done while watching Netflix. 1. Build a True Community I firmly believe that focusing on building a true community through your

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20 Social Media Trends to Watch in 2020

2020 is going to be an interesting year for social media marketing. With emerging platforms, political campaigning, an increase in "user-friendliness" for the tech stuff, and Facebook pretending to care about humans, we can expect a lot of different wins surrounded by major disappointments. Here, I've done my best to limit personal opinions and stick with the core list. (If you do want my personal opinion or "expertise" on any of the subjects, you can contact me on Instagram or at the bottom of this page.) The 20 listed were (lazily) done in some subconscious ord

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How to Find Viral Content for Social Media

When you're building out your Content Marketing Strategy for Social Media, coming up with ideas can be tough. Or worse, you have an idea of how your social media should look without testing anything. These emotional and ego-based decisions are dangerous for your brand. Chances are, you'll fail online.This is especially true if all you do is rummage through stock photos on various websites. Or study your competitors who are doing an equally crap job.Stock photos only go viral in the form of dank memes. It's because they're a joke. And if your brand is using them, then y

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Using Twitter to Create Content for Other Social Media Platforms

Even though I'm not particularly fond of Twitter other than for complaining at companies to expedite the customer service process...Twitter is actually a great platform for creating content. The content works surprisingly well on Instagram, Facebook, and LinkedIn. How? Screenshots of Tweets. Simple as that. This works well for all types of brands - and especially for personal brands. How to do it? Just tweet out some inspirational quotes or funny quotes or your replies to other tweets. If you need ideas, literally google "inspirational quotes" or "funny motivational quote

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Here’s a Free & Easy Hashtag Tool for Instagram 🤓

Let's chat about Hashtags. For someone reason, this is a touchy subject with the social media nerds. Probably because everybody is an "authority" while having different opinions on the subject. I always post 30 hashtags in the first comment of every Instagram post. For myself and for clients. Why? Because it works for me. If you post them in the first comment, IG will still catch them as long as you do it quickly. Like within a minute. How do I find the best Hashtags? www.displaypurposes.com It's a free site and super awesome. You can even type in multiple keywords. L

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How to Determine Real vs Fake Influencers for Instagram Influencers

There is always an exception to the rule, but generally, real influencers with authentic growth will have a smooth and linear pattern of growth, while someone who's buying fake followers will have a more jagged pattern with drops of followers on days they're not buying followers. Click Here if You Like Me to Build You a Social Media Strategy That Will Take Your Brand to the Next Level...for Free!

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How to Turn Your Video into 4 More Types of Content

“Content is King...and Marketing is queen and she runs the household.”  - Gary VeeContent is the foundation of any marketing strategy. Good or bad.Unfortunately, a lot of brands are swinging and missing -  and they're throwing millions of dollars into the abyss while ruining the user experience of interneters. And if you have great, value-driven content, you're going to attract the right people. And they'll bring their friends.On top of creating good content, you also need to distribute it effectively. What good it a fancy fishing pole and premium bait if you don't toss the

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How To Get Cheap Instagram Followers Using Facebook Ads | Case Study

The world of social media is weird. It's a place to share experiences and highlight adventures while making new friends and connections, it's also breeding ground for instant gratification and deception as many continue to fabricate their own world.  Often, dangerously so. I know of "influencers" who have bought hundreds of thousands of fake followers while blasting each post with tens of thousands of paid likes just to feed their ego. It's like filling a stadium full of mannequins and a soundbite of people clapping over a megaphone. I won't allow my clients to do this. T

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9 Social Media Strategies For Your Cannabis Business

For those growing a business in the cannabis space, social media can be a very bittersweet affair. It seems as if the gods of Instagram and Facebook have given us the wings to fly only to take away the sky. One day you can have a post go viral and the next day get your account banned. A little over a year ago, Ganjapreneur reported that Facebook shut down six Alaskan dispensary pages. These dispensaries were using Facebook as their main form of advertising. It was a heavy blow to their business. This may be a shock to many businesses in the cannabis community. For Faceboo

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12 Sure Fire Social Media Strategies For 2018

2018 has been a crazy year so far in the social media world. With the Cambridge Analytica scandal coming to light (and the congressmen showing their complete inability to ask a technical question - No Senator, I do not think those internet cookies come in a chocolate chip). To ever-changing updates and algorithms optimizing for relevance while scrambling for security and a war against bots...all the while digital media platforms are competing against each other (Facebook & Google are basically a duopoly) or in a complete state of disillusioned entitlement (ahem, Snapcha